Converse Red.You like shoes. You buy them. You help people.

It's a simple idea - easy, maybe even ingenious - and Converse believes it can help change the world. Guess you could say they're taking what they've got - creativity and some sweet sneakers - and putting it to good use.

In addition to multiple and ongoing artist collaborations, Converse launched their (PRODUCT) RED™ customization platform MAKE MINE RED (www.makeminered.com) last October. MAKE MINE RED offers consumers a one-of-a-kind design experience, featuring Converse (PRODUCT) RED Chuck Taylor® All Star® sneakers (hi, low and slip), Converse (PRODUCT) RED skidgrips and a custom palate of seasonal colors and patterns that support the (PRODUCT) RED initiative. Additionally, Converse (PRODUCT) RED shoes can be purchased at select Gap stores across the United States.

Don't wait for other people to change the world. It’s time: Do Something.

Things can change. You can help. Join the movement.

5-15% (depending on the product sold) of the net sales of Converse (PRODUCT) RED shoes will be contributed to the Global Fund, to help eliminate AIDS in Africa.